Teeth whitening in Mequon WI.


Brighter smiles, professional care


Whiten your smile safely.

When you use tooth whitening products from a pharmacy or supermarket, there’s no guarantee that you’ll get the results that you’re looking for. Some products could also irritate your gums if they aren’t used properly. The better option is to have a professional take care of the job. Learn about the advantages of teeth whitening by a Mequon, WI dentist who is experienced in cosmetic dentistry, like Dr. Craig Smith.



A brighter, whiter smile

Why people want whiter teeth.

Professional tooth whitening is an important cosmetic procedure offered by dentists. It’s important because you can have the straightest and most perfectly shaped smile, but it doesn’t matter much if your teeth are yellow or discolored. A survey by the American Association of Orthodontists found that close to 90 percent of patients ask their dentists about in-office tooth whitening, which is also called “chairside bleaching.”

Dentist using a teeth-whitening light on a patient in a dental chair
Hands drawing liquid into a syringe from a small glass vial against a blurred blue background


Comfortable in-office care

What to expect at a whitening appointment.

The majority of the time you spend at your professional whitening appointment will be spent laying back and relaxing. After protecting your gums, your Mequon, WI dentist will gently apply a bleaching gel to the surface of your teeth and then use a laser curing light tool to activate the gel. After you relax for about an hour, the dentist will remove the gel and reveal your new smile.



Benefits beyond brightness

Benefits of teeth whitening.

There are two categories of benefits of having your teeth whitened professionally—immediate and overall. The immediate benefits include brightening up your appearance in one relatively short appointment by up to eight shades. If you try other whitening solutions, like over the counter products, you will have to wait much longer for results. The overall benefits of having your teeth whitened by a dentist include:


- Increased self-confidence.

- Younger appearance (people with whiter teeth are generally perceived as younger).

- Better social experience (people tend to trust people who have nice smiles more).

Smiling man reclining in a dental chair, looking into a handheld mirror
Woman wearing red goggles using a blue light dental treatment device


Advanced whitening technology

Discover Philips Zoom Whitening.

For patients looking for a noticeably brighter smile without waiting weeks for results, Philips Zoom Whitening offers a fast, professionally supervised solution. This in-office treatment uses a professional-strength whitening gel and advanced LED light technology to target stains and discoloration.


After your lips and gums are carefully protected, the whitening gel is applied to your teeth and activated using the Zoom LED light. Treatment can brighten your smile by up to eight shades in approximately 45 minutes, depending on your starting shade and individual needs. Because the procedure is overseen by your Mequon, WI dentist, the treatment can be customized with your comfort and desired results in mind.


Ask Dr. Craig Smith whether Zoom Whitening is the right option for your smile.


Schedule a session.

A tooth whitening appointment can be scheduled during your lunch break. Call the Mequon, WI office of Dr. Craig Smith today to schedule a session.